Marketing Management and Essentials of HRM

Marketing Management

1. Assume you plan to purchase a new car for personal use. This will be the first car that you will be purchasing. Discuss various steps of consumer buying process that will be involved in purchasing a car.

2. M/s Furnideas wishes to sell furniture in the Indian Market. The company is known for their innovative ideas in furniture. The company has a global presence in selling furniture. The company sells to High, Middle and Lower Income group in different countries based on the segmentation. Furnideas appoints you as a consultant to guide them on types of segmentation that they should use for their furniture.

3. M/s Furnideas as given in question 2 wants to promote its brand and products to create awareness and increase the sale of its products

a. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness about the brand and products.

b. Explain any three online marketing tools that you will use to increase the sale for M/s Furnideas.

Essentials of HRM

1. Mazbooti Pvt Ltd is a civil engineering firm doing projects in buildings, roads, bridges, Flyovers etc. Recently they have bagged a lot of projects for which they require Graduate Trainee Engineers as well as Diploma Trainee Engineers in huge numbers. What could be the method of recruitment in such scenario Discuss any two methods of recruitment for such high numbers also conclude by choosing the best method.

2. As per various researches it is reported that simulations are one of the most effective way of training. Discuss this statement with the help of strong supporting justifications and examples. Also conclude by suggesting any other form of training which can be considered to be as strong as simulations.

3. Kaira is working as an Assistant Manager &ndashMarketing from past five years in an FMCG company. She is a very hard working and dedicated employee. Her performance has also been good consistently. She is one of the deserving employee who never got her fair share of success. From past five years she has not got a single promotion because of which she is contemplating to resign. She communicated the same to Mohit who is her reporting authority. Mohit apprises this to the top management and even gives cues that because of lack of career planning their organisation is in a verge of losing an important talent. Sanjay, the Operations Head on the other hand is totally against the idea of Career planning.

a. Mohit is asked to prepare a list of merits of Career planning. Help him prepare the same.

b. Sanjay opposes Mohit with his list of demerits on the career planning. Mention all the pros and cons of career planning and highlight who is right, Mohit or Sanjay