Application Engineer

Position:   Application Engineer - MWF

Department - Sales

Location -  Chennai

Qualification and Education requirements - B.E. Mechanical with good academic records from a reputed institute.

Experience - Professional experience: 2 to 3 years into Frontline Technical Sales & Service from Metal Working / Metal Cutting Industrial background is preferred

Objective / Key purpose of the job:

 A Technical Sales and Applications Engineer&rsquos job consists of selling or introducing Bechem&rsquos products or services to new prospects and established clients. The Technical Sales Engineer&rsquos responsibilities are to develop solutions using our products to customer&rsquos requirements, develop professional quotation packages, obtain and verify customer purchase orders, communicate awards to the organization, and track the progress of awarded programs to ensure on-time delivery to the satisfaction of the customer orders. This role is the primary interface between customers and our organization.

Key responsibilities:

• Technically understand Customer &rsquos lubrication and tribology needs and provide lubrication solution, adding value in terms of better maintenance, higher productivity and process efficiency.


• Present and demonstrate BECHEM&rsquos product range and help Customer appreciate the true value of BECHEM products resulting in business generation.


• Conduct market research to identify selling possibilities and evaluate customer needs. Manage team of Service Personnel, Distributor and ensure optimal product performance to Customer&rsquos processes.


• Manage customer accounts, grow an existing territory.


• Identify product improvements or new products by remaining aware on industry trends, product results, market activities etc.


• Maintain excellent working relationship with customer and scout for new areas of value add through Application Engineering.