Mamaearth - Assistant Manager - Performance Marketing (2-4 Yrs) Gurgaon/Gurugram/Delhi NCR (Online/Digital Marketing)

Key Responsibilities: - Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook.
-Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue.
-Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.
-Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
-Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning. Skills Required: - Educational Qualification: MBA/Engineer from a tier 1/2 institute - Proven performance marketing experience and working with the creative and content team to get high performing creatives.
-Well-versed in performance marketing, conversion, and online customer acquisition.
-Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.
-2 years digital marketing experience.
-Excellent team player with excellent written and verbal communication skills. (ref:updazz.com)

Payroll Type : Permanent