Manager - Retention & Marketing - Recruitment Firm (5-8 Yrs) Anywhere In India/Multiple Locations (Online/Digital Marketing)

Retention ManagerJob Responsibilities :- Plan and execute email, SMS, WhatsApp, Messenger & Push Notification campaigns to target users with relevant and personalized communication.- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI s.- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user s lifecycle.- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell.- Drive and monitor A/B tests and data-driven experiments and Responsible for quality assurance of all CRM campaigns.- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards. Skills & Experience :- 5 years of relevant experience, especially in RMG domain.- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management.- Proficiency in Marketing Automation Technology (CleverTap, Webengage or similar).- Strong multi-tasking & problem-solving skills.- Experience using analytical and database tools (Advanced Excel, Google Analytics, etc. or similar).- Strong analytical skills and data-driven thinking.Job Type : PayrollCategories : Business Development Manager (Management)- Community Manager (Customer Service)Must have Skills : - CRM- Analytical Skills- Customer Services Relation- 20 - 25 Lakh/Year (Annual salary)Long-term (Duration)Fully Remote : India (ref:updazz.com)

Payroll Type : Permanent