Senior Manager - Marketing - Auto/Vehicle (7-15 Yrs) Delhi (Marketing/PR/Advertising)

- Understand the sales objectives of the dealership and communicate the marketing needs accordingly.
-Detailed planning of annual marketing calendar for the dealership group which should include ATL and BTL activities for dealership to meet business objectives - Planning of marketing strategy for based on the needs of market organization.- Plan the marketing calendar including budgeting as per the guidelines and directives.
-Keep the dealership abreast of competitor marketing activities - Be a one point of contact between the dealership and principal regarding all aspects of marketing- Planning of all lead generation activities and further close follow up with HOD CRM for enquiry registration in the system.
-Planning to focus upon the minutest details of the market - product - competitor activities.
-Management and updation of dealership website and making effective use of website for information to customers and enquiry capturing.
-Management and usage of dealership social media platforms as per MBIL directives.
-Should lead the marketing team for execution of activities to achieve desired results.
-Ensuring achievement of enquiry targets of dealership.
-Ensure adherence of CI guidelines while executing all activities.
-Timely feedback on the execution of marketing activities, events and ad campaign - Keep track on competitor activities and provide feedback to the management- Prepare a post activity report after each event on Things gone right & Things gone wrong - Maintenance of the records of the activities carried out for future reference.
-Regular update on the product & communication of various marketing initiatives to the sales team.
-Regular update on the market - consumer behavior - Co ordination with corporate communication team of the principal company for any media related activities, press conferences, product launches etc.
-Communication with various publications, event agencies and other organizations for marketing opportunities. (ref:updazz.com)

Payroll Type : Permanent