Core Asana - Creative Professional (2-5 Yrs) Gurgaon/Gurugram (Content/Design)

Job descriptionCore Asana - Creative Strategist, Gurgaon, Experience 2 yearsStarted in 2021, Core Asana Pvt Ltd is a yoga and wellness brand on a mission to create healthy-lifestyle-inspired premium quality products. At KSHM, a clothing offshoot of Core Asana, we craft comfortable movement-wear apparel for the awake.About the role:As a Creative Strategist for Core Asana, you will be at the forefront of shaping and executing creative strategies specifically tailored for enhancing the brand s identity. Your role is pivotal in developing content strategies for offline activations, ensuring a seamless fusion of creativity and brand messaging. The ideal candidate will possess a unique blend of creativity, strategic thinking, and a profound understanding of customer psychology to drive brand engagement.Key Responsibilities:1. Brand Creative Strategy:- Develop and implement creative strategies focused on enhancing Core Asana s brand identity.- Collaborate cross-functionally to ensure consistent brand messaging across diverse channels and touchpoints.2. Content Strategy and Offline Activation:- Craft innovative content strategies for offline activations, seamlessly blending creativity with brand messaging.- Oversee the execution of offline campaigns, events, and activations to boost brand visibility.3. Customer Psychology:- Utilize a deep understanding of customer psychology to create content that deeply resonates with the target audience.- Conduct market research and analysis to stay informed about industry trends and consumer behavior.4. Storytelling and Verbal Communication:- Employ exceptional storytelling skills to create narratives that emotionally connect with Core Asana s audience.- Demonstrate excellent verbal communication abilities to effectively convey brand messages and values.5. On-Camera Presence:- Comfortably represent Core Asana in various settings, including on-camera appearances.- Act as a brand ambassador, embodying the brand s ethos and values during public appearances.6. Budget Management:- Take responsibility for managing and optimizing budgets for creative projects and campaigns.- Ensure cost-effectiveness while maintaining high-quality creative outputs.7. Negotiation Skills:- Collaborate with external partners, vendors, and agencies, showcasing strong negotiation skills to secure favorable terms for Core Asana.8. Compelling Scriptwriting:- Craft compelling scripts for various communication channels, including advertisements, videos, and presentations.- Ensure scripts align with the brand s messaging strategy and deeply resonate with the target audience.9. Visual Excellence:- Drive visually premium content creation, overseeing the visual aspects of campaigns to maintain a high standard of quality.- Collaborate closely with design teams to ensure visual consistency and excellence in all creative materials.10. Sales Acquisition:- Collaborate closely with the sales team to align creative strategies with sales objectives.- Develop creative approaches to support sales efforts and enhance customer acquisition.Qualifications:- Proven experience as a Creative Strategist or in a similar role, with a strong portfolio.- In-depth knowledge of customer psychology, market trends, and brand positioning.- Exceptional verbal communication skills and on-camera presence.- Proficient in budget management and negotiation.- Excellent scriptwriting skills with a talent for compelling storytelling.- Strong visualization skills with an eye for premium aesthetics.Benefits:- Competitive salary based on industry standards.- Opportunities for professional growth and skill development.- Dynamic and inclusive work environment.- Performance-based incentives.Please note: This is a Full-time on-site role in Gurgaon.Interested Candidates can email Industry:Health, Wellness & FitnessEmployment Type : Full-time (ref:updazz.com)

Payroll Type : Permanent