Baazi Games - Lead - Copywriter (5-12 Yrs) Delhi NCR (Content/Design)

About SportsBaazi:SportsBaazi is a dynamic and innovative sports and entertainment company that specializes in creating engaging and immersive experiences for sports enthusiasts. We re on a mission to redefine the way people engage with sports, from interactive gaming to unique content experiences. As we continue to grow, we are seeking a talented Copywriting Lead to join our team and help shape the future of sports entertainment.Job Description:- Are you a creative wordsmith with a passion for sports and entertainment? Are you experienced in brand copywriting and ready to lead a team of copywriters to create -compelling content that captivates our audience? If so, we want you to join us as a Copywriting Lead at SportsBaazi.
-In this role, you will be pivotal in shaping our brand s voice, driving engagement, and enhancing our content strategy.Key Responsibilities :- As a Copywriting Lead at SportsBaazi, your responsibilities will include, but are not limited to: Platform-specific Content Strategy and Execution: Develop a comprehensive content strategy that aligns with our brand identity and business goals across different channels like- In-app (PNs and other), Ads, Emailers, Influencers, Social Media, Community, WhatsApp and others.
-Promotional Video Scripts: Craft engaging scripts for promotional videos to enhance brand visibility.-Creative Marketing Campaigns: Conceptualize and execute creative marketing campaigns,including Creative Reels, trends, and innovative content formats.- Content Growth Hacks: Identify and implement growth hacking strategies to boost content reach and engagement.-Social Media Content: Create and curate engaging content for our social media platforms,ensuring brand consistency.- Blog Proofreading : Review and proofread blog posts to maintain content quality and accuracy.-Day-to-Day Tasks : Handle daily content tasks, ensuring timely delivery and adherence to brand guidelines.- Memes Overseeing: Oversee meme creation and incorporation into content strategy.- Master Content Strategy and Scripts: Develop strategy, write scripts, oversee end-to-end execution from Pre to Post Production for various platforms and campaigns.-User Education: Create content that educates users on how to use our platform effectively.Bucket-wise Content Creation : Categorize and create content based on different audience buckets and preferences.- Oversee Shooting, Acting, Editing: Collaborate with content production teams to ensure a seamless content creation process.-YouTube (YT) Content : Manage and optimize content for our YouTube channel. Micro Campaigns: Create and execute micro-campaigns to engage specific audience segments.-Influencers Innovation : Collaborate with influencers to innovate and enhance content strategies.- Work closely with the Brand Manager: Collaborate closely with the Brand Manager to maintain brand consistency and strategy alignment.-In-app Content Health: Ensure the health and relevance of in-app content.ORM Content Innovation : Innovate online reputation management (ORM) content strategies.- Arcade Games to Fantasy Game User Migration: Develop content strategies for migrating users from arcade games to fantasy games.Qualifications : - Bachelor s degree in Marketing, Communications, or a related field.- 7-8 years of experience as a brand copywriter.- Proven experience in leading and mentoring a team.- Strong understanding of sports and entertainment industry trends.- Exceptional written and verbal communication skills.- Creative thinker with a keen eye for detail.- Proficiency in content management tools and social media platforms.If you re a creative, enthusiastic, and experienced copywriter with a passion for sports and entertainment, we invite you to join our team at SportsBaazi. Help us shape the future of sports entertainment and engage audiences like never before (ref:updazz.com)

Payroll Type : Permanent