ImpactQA - Executive - Search Engine Optimization (2-4 Yrs) Noida (Online/Digital Marketing)

Responsibilities:- On-site And off-site SEO experience for increasing the web traffic.- Identify link building opportunities, develop new ideas to acquire backlinks that positively impact organic rankings, building links- Ability to understand search intent and optimize content based on search intent.- Effective in troubleshooting, SEO and ranking-related issues.- Site Analysis - Complete technical report of the website. The report includes on-page and off-page factors of the website.- On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content. Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. Etc.- Creating high quality backlinks using ethical SEO techniques.- Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence and proximity.- Perform keyword research to optimize existing content and uncover new opportunities.- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.- Work closely with the other team members to meet the goals.Requirements:- 2-3 years of experience in Search Engine Optimization (SEO) within the software development industry is required.- Proficiency in MS Excel, and Word.- Experience in digital marketing tools like AHREFS, SEMRUSH, MOZ, Search Console & Google Analytics.- Experience working with CMS like WordPress.- Desired: Knowledge of HTML/CSS and website administrations.- Perform and track outreach through social and email. (ref:updazz.com)

Payroll Type : Permanent