Senior Executive - Marketing - Retail (3-7 Yrs) Coimbatore/Tamil Nadu (Online/Digital Marketing)

Requirement for a leading Retail FirmExperience : 3 YearsLocation : Coimbatore- CTC offered : 3 - 5 LPA- Monday to Saturday (WFO)- 2nd and 4th Saturdays offTimings : 9 am to 6 pmJob Overview :Job Description : - Join our well-established B2B organization in Coimbatore as the Senior Marketing Executive, where you will play a pivotal role in driving end-to-end marketing campaigns while collaborating closely with our sales team to ensure continued growth. This hands-on role encompasses the full marketing mix, granting you the autonomy to lead campaigns, with a strong focus on direct marketing to segmented audiences through online and offline channels.Responsibilities : Sales Collateral : Create a diverse range of online and offline materials to support our sales team, including brochures, presentations, case studies, and pitch decks. Campaign Management : Oversee a variety of end-to-end marketing campaigns aimed at raising awareness and generating leads. This involves planning, segmentation, creative development, and execution. Content Marketing : Craft long-form blogs optimized for SEO and our target keywords. Website Management : Utilize our Content Management System (CMS) to update our website with relevant content, ensuring it is optimized for SEO, and track its performance using Google Analytics. Social Media : Manage the posting and repurposing of content across our social media channels. Email Marketing : Plan, create, automate, and execute email marketing strategies. Lead Generation : Implement lead generation tactics and strategies to drive high-quality leads for the sales team. Event Marketing : Plan and execute marketing activities for trade shows, webinars, and other events relevant to the B2B industry CRM : Segment data for targeted campaigns and efficiently manage lead data. Analysis and ROI : Collect and compile data for the Group Marketing Manager, tracking marketing expenditures. Performance Reporting : Timely report performance against Key Performance Indicators (KPIs) and action plans to the management team. Collaboration : Coordinate with sales stakeholders to understand their requirements and work closely with brand stakeholders to request support and benefits. Market Insights : Utilize Management Information Systems (MIS) for analytics to forecast market requirements.Requirements :- Experience in the B2B Tech industry.- Seeking a role with increased responsibility, ideally at the Executive or Assistant level.- Exceptional copywriting skills.- Proficiency in MS Excel.- Broad experience across digital and offline marketing channelsInterested candidates may send in their resume , mentioning current CTC, expected CTC and notice period. (ref:updazz.com)

Payroll Type : Permanent