Kotak Life Insurance - Chief Manager/Assistant Vice President - Campaign Management (10-12 Yrs) Mumbai (Online/Digital Marketing)

Key Responsibilities: - Identify data cohorts through detailed campaign experiences and data analysis to develop campaigns - Basis above trends, design campaign activities according to distribution Channel (Agency, ALT and Direct Marketing)- Work closely with Data Science, Customer Service, Persistency and Marketing teams to create seamless Customer campaigns- Conceptualize, design, cull-out data and deploy segmented campaigns to drive cross sell numbers- Owner of all D2C (Direct to Customer) campaigns from planning to conversion stage- Design customer programmed through various communication platforms like SMS, email, voice, digital and social media.
-Publish Campaign Launch and Performance Reports on Weekly Frequency- Manage internal and external stakeholders / vendors, understand their requirements- Derive learnings, analyze and drive efficiencies on a day-to-basis for the campaigns deployed. Plan new campaigns based on these leanings. Share analysis and reports on a weekly basis Experience:- Life insurance domain mandatory- 10 years of experience in Managing and Running Campaigns (offline and online), Product Strategy experience in Life Insurance domainQualifications:- Graduate / MBA (ref:updazz.com)

Payroll Type : Permanent