Senior Marketing Manager - Insurance (7-10 Yrs) Mumbai (Online/Digital Marketing)

Roles and Responsibilities:- Accountable for end-to-end digital media strategy creation including audience analysis, content planning and media management across channels.- Driving the SEO strategy for the different business lines (B2C, B2B).- Possess effective content writing skills to be able to create and curate content relevant for business and the stakeholders.- Excellent control on the following tasks and tools - Re-marketing, programmatic buying and spends, most recent Adwords features, campaigns, GDN/Ad networks, tools for subscription plus, etc.- Ability to efficiently scale-up online sales (non-marketplace sales) and decoding the same.- Monitoring online media buying across channels and accordingly building buying strategies.- Understand and execute the entire gamut of digital marketing needs including SEM and SEO, Social Media, Display Advertising.- Identify the target audience for a particular media campaign and focus on the strategy & implementation of communication, remarketing and tapping into the target audience.- Be able to stay updated on the norms of the industry and beyond through research and competition analysis.- Creation of pitches along with the team Google Adwords, Social Ads & Analytics Technical -Expertise (thorough understanding of SEM Google Adwords, Social Ads, Google Analytics Expert) in managing paid search campaign.- Monitor and create A/B testing media.- Work cohesively with ad agency to drive campaign strategy- Plan and execute digital marketing strategies so as to increase conversions.- Optimise plans and budget according to the best media mix.- Create and execute paid media campaigns.- Analyze, record and troubleshoot performance dataQualifications:- Graduate / Post Graduate with 8 years of experience in leveraging digital for driving performance objectives (a must have) and brand objective (good to have) either in an agency or as an advertiser.- Thorough understanding of SEO, SEM, Affiliate Network, Google Analytics, Facebook Ads, Google - Ads, Google Search Console,, Salesforce Sales & Marketing Cloud, HTML- Ability to manage multiple external and internal stakeholders- Work experience with BFSI client or within BFSI / fintech domain would be a plus.- Excellent Communication and presentation skills- Knowledge on traditional media and PR would be add-on. (ref:updazz.com)

Payroll Type : Permanent