Hexanovate - Performance Marketing Specialist (1-3 Yrs) Pune (Online/Digital Marketing)

- We are seeking a highly skilled and results-driven Performance Marketing Specialist to join our dynamic marketing team. As a Performance Marketing Specialist, you will be responsible for planning, implementing, and optimizing online advertising campaigns, with a focus on Google Ads and Facebook Ads. The ideal candidate will have a proven track record of driving measurable results through digital marketing channels and possess a deep understanding of paid media strategies.Responsibilities :Campaign Strategy and Planning :- Develop and execute comprehensive digital marketing strategies, with a primary focus on Google Ads and Facebook Ads, to achieve business goals.- Conduct thorough research and analysis to identify target audiences, keywords, and optimal ad placements.Campaign Implementation and Optimization :- Create, manage, and optimize Google Ads and Facebook Ads campaigns to maximize ROI and achieve key performance indicators (KPIs).- Implement A/B testing methodologies to continually improve ad performance and drive efficiencies.- Monitor and adjust bids, budgets, and targeting parameters to ensure optimal campaign performance.Analytics and Reporting :- Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.- Provide regular performance reports, insights, and recommendations to key stakeholders.- Identify trends and opportunities for improvement based on data analysis.Ad Creative Development :- Collaborate with the creative team to develop compelling ad creatives that resonate with target audiences and align with brand messaging.- Stay abreast of industry trends and best practices to ensure ad creatives are optimized for performance.Budget Management :- Manage advertising budgets effectively, ensuring efficient allocation and optimization of resources.- Monitor spending against budgets and make recommendations for adjustments as needed (ref:updazz.com)

Payroll Type : Permanent