Senior Communication Specialist (3-5 Yrs) Bangalore (Marketing/PR/Advertising)

Required Skills and Qualifications:- Bachelor s degree in Communications, Marketing, or related field. A Master s degree is preferred.- Minimum of 3 to 5 years of experience in a communications role, preferably in the B2B sector.- Demonstrable experience crafting nuanced and technical content, managing brand messaging, and -engaging with diverse stakeholder groups.- Excellent written and verbal communication skills.- Ability to work collaboratively in a dynamic team environment.- Passionate about transforming education and committed to the cause of improving learning outcomes for children.Key Responsibilities:Content Creation & Management:- Develop a robust content calendar that aligns with our marketing objectives and educational philosophy.- Craft compelling narratives for case studies, focusing on the success stories of schools leveraging Ei s products, to underscore the impact of our offerings.- Create pedagogically and technically sound content for various channels such as whitepapers, blogs, and state-of-learning reports.Brand Messaging:- Articulate Ei s core value proposition by identifying the unique benefits and differentiators of our offerings.- Segment audiences and tailor messages that resonate with the specific needs of school administrators, teachers, and parents.- Standardise communication across high-stake channels and maintain a consistent brand personality as per the brand guidelines.Media Relations & Thought Leadership:- Collaborate with various business functions to create compelling marketing collaterals.- Position Ei as a global pioneer in education through PR, content marketing, and social media strategies.- Draft content to position Ei as a thought leader in the global K-12 learning space to amplify educational impact and innovation.Stakeholder Engagement:- Develop and maintain relationships with key stakeholders in the education sector.- Engage with internal teams to ensure alignment of marketing strategies with business functions and product development.- Enhance teacher and school engagement with Ei s products through webinars and support materials.Marketing Support & Collaboration:- Provide marketing support to inter-SBU teams, ensuring they are equipped with the right collaterals and knowledge.- Ensure a high satisfaction rate from internal teams on marketing support as measured by internal surveys and feedback mechanisms.Performance Measurement:- Establish key metrics for success across communication initiatives, ensuring alignment with business objectives.- Continuously measure the effectiveness of communication strategies and refine tactics based on performance data (ref:updazz.com)

Payroll Type : Permanent