Digital Media Specialist (5-10 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

- Candidate should have minimum 5 years of exp into Digital Marketing- Responsible for managing paid marketing campaigns across different performance marketing channels like SEM, FB & Display Campaigns for driving business/sales at target cost of acquisition- Coordinate with marketing agency and advertising partners for driving business outcomes- Engage stakeholders across Brand, Creative Team, Loyalty, and Digital Product Team.- Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.- Relentlessly test new segments, strategies and messaging as well as working with the D&T team to coordinate tests for on-site optimizations.- Provide regular channel performance reports and ad hoc reports.- Report key learnings and major takeaways to internal and external stakeholders.- Strong analytical and critical thinking skills. Use data to make intelligent, actionable business decisions.- Senior level, hands on experience executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting.- Experience with running A/B split tests, calculating significance, tracking results, summarizing findings, and iterating into new ideas. (ref:updazz.com)

Payroll Type : Permanent