Content & Copy Writer (0-2 Yrs) Mumbai (Content/Design)

Responsibilities:Website Content:- Conduct research and develop engaging content for blogs, landing pages, feature articles, etc.- Optimize content to align with SEO best practices and drive user engagement.- Ensure content is engaging, educational and adds value to website audience.- Collaborate with web developers and designers to ensure seamless integration of content on the website.Social Media Copy:- Create shareable copy that suits the unique characteristics of different social media platforms.- Collaborate with design team to plan and execute content calendars.Performance Marketing:- Develop copies for paid marketing campaigns with a focus on driving conversions.- Conduct multivariate testing for ad copies and analyse performance metrics. Content Strategy:- Develop and execute content strategies in collaboration with agencies and internal marketing team.- Analyse data and results to refine strategies for continuous improvement.- Ensure brand consistency across all content formats & across channels. Qualifications & Skills:- Bachelor s degree in marketing, communications, journalism, or a related field- Previous experience as a content and copywriter across website, blogs, social media, and performance marketing. (Across all formats will be preferred but is not necessary)- Experience in writing BFSI/Fintech content would be preferred.- Strong understanding of SEO principles and experience with keyword optimization- Demonstrated ability to create compelling and effective copy that drives user engagement and conversions.- Excellent communication skills and ability to collaborate with cross-functional teams. (ref:updazz.com)

Payroll Type : Permanent