Decision Point - Product Marketing Specialist (1-3 Yrs) Gurgaon/Gurugram/Delhi NCR (Online/Digital Marketing)

Roles and responsibilities :- Develop and execute product marketing plans to drive awareness, generate leads and execute GTM.- Collaborate with cross-functional teams to gather insights, define target audiences, and refineproduct messaging.- Create compelling marketing collaterals, including product guides, presentations, case studies,and website content.- Find, Develop and execute multi-channel marketing campaigns to reach target audiences anddrive engagement.- Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product enhancements and differentiation.- Work closely with sales teams to develop sales enablement materials and support lead generation activities.- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies accordingly.- Stay informed about industry trends, emerging technologies, and competitive developments toinform product positioning and marketing strategiesAn ideal candidate will be/will have :- Master s degree in marketing, business, or related field; MBA preferred.- Minimum 1 years of experience in product marketing, preferably in the technology or software industry.- Proven track record of developing and executing successful product marketing campaigns.- Strong written and verbal communication, with the ability to craft compelling messaging and content.- Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.- Analytical mindset with the ability to interpret data and insights to drive informed decision making.- Experience with marketing automation platforms, CRM systems, and digital marketing tools preferred.- Self-motivated and proactive with a strong sense of ownership and accountability.- Creative thinker with a passion for innovation and continuous improvement (ref:updazz.com)

Payroll Type : Permanent