Manager - Marketing - Real Estate (5-10 Yrs) Chennai (Online/Digital Marketing)

1. Develop and Implement Integrated Marketing Strategies :- Formulate comprehensive marketing strategies that integrate online and offline channels to reach target audiences effectively.- Identify key objectives, target markets, and customer segments for each channel and align marketing efforts accordingly.2. Manage Marketing Team :- Lead, mentor, and motivate a team of marketing professionals, including specialists in online and offline marketing disciplines.- Set clear goals and performance targets for team members, providing guidance and support to achieve objectives.3. Campaign Planning and Execution :- Oversee the planning, execution, and optimization of marketing campaigns across online and offline channels.- Collaborate with creative teams, agencies, and vendors to develop compelling campaign materials and assets for both digital and traditional platforms.- Monitor campaign performance, analyze results, and make data-driven decisions to optimize ROI.4. Product Marketing :- Work closely with product development teams to understand product features, benefits, and customer needs.- Develop product marketing strategies and launch plans to drive awareness, adoption, and sales of new products or services.- Create compelling product messaging and collateral for use in marketing campaigns and sales enablement.5. Online Marketing :- Develop and execute digital marketing campaigns across various online channels, including but not limited to :- Search Engine Optimization (SEO)- Search Engine Marketing (SEM)- Social Media Marketing (SMM)- Email Marketing- Content Marketing- Display Advertising- Monitor online metrics and analytics to track performance, identify trends, and optimize strategies for maximum reach and engagement.6. Offline Marketing :- Plan and execute marketing activities through traditional channels, such as print, television, radio, outdoor advertising, and events.- Coordinate with media partners, agencies, and suppliers to ensure effective execution of offline campaigns and initiatives.- Monitor offline metrics and KPIs to measure the impact and effectiveness of marketing efforts.7. Event Management :- Plan and organize events, exhibitions, trade shows, and sponsorships to promote the brand, products, or services offline.- Coordinate logistics, booth design, promotional materials, and staffing to ensure successful participation in offline events and activations.8. Print Advertising :- Plan and execute print advertising campaigns in newspapers, magazines, trade publications, and other print media.- Develop creative concepts, design ad layouts, negotiate media placements, and track performance metrics to evaluate the effectiveness of print ads.9. Broadcast Advertising :- Plan and execute broadcast advertising campaigns on television and radio to reach target audiences through audio and visual mediums.- Develop creative concepts, produce ad content, negotiate media buys, and monitor ad performance to optimize campaign effectiveness.10. Outdoor Advertising :- Plan and execute outdoor advertising campaigns on billboards, transit ads, posters, and other out-of-home (OOH) media.- Select strategic locations, design eye-catching visuals, negotiate placements, and measure the impact of outdoor ads on brand visibility and awareness11. Direct Mail Marketing :- Plan and execute direct mail campaigns to target specific audience segments with personalized marketing materials.- Develop creative mailers, manage mailing lists, coordinate printing and distribution, and track response rates to assess campaign ROI.12. Analytics and Reporting :- Track and analyze marketing metrics and performance indicators across online and offline channels.- Use data and analytics to measure the effectiveness of marketing efforts, generate insights, and make data-driven decisions for optimization and improvement. (ref:updazz.com)

Payroll Type : Permanent