PerformAce - Performance Marketing Role (0-5 Yrs) Gurgaon/Gurugram ()

Campaign Planning & Strategy:- Develop strategic media plans for programmatic advertising across various platforms (DSPs, ad exchanges, CTV, mobile, and native).- Identify target audiences, set clear KPIs, and align campaign objectives to client goals.- Collaborate with clients, account teams, and creative teams to ensure alignment of campaign strategy and execution.Campaign Execution & Management:- Launch and manage programmatic ad campaigns on multiple DSPs (e.g.,Eskimi, DV360, Outbrain, Tabola, Amazon DSP).- Optimize campaigns through bid management, budget allocation, audience segmentation, and creative testing.- Monitor campaign performance and make data-driven decisions to improve efficiency and achieve KPIs.Reporting & Analysis:- Provide in-depth campaign analysis, including performance insights, recommendations, and actionable next steps.- Generate regular and ad-hoc reports to communicate progress and performance to stakeholders.Optimization & Troubleshooting:- Analyze campaign data to identify trends, opportunities, and areas for improvement.- Troubleshoot and resolve issues related to campaign delivery, pacing, and performance.Platform & Vendor Management:- Manage relationships with DSPs, SSPs, and ad exchanges to ensure successful campaign delivery.- Stay up-to-date on industry trends, platform updates, and new advertising opportunities. (ref:updazz.com)

Payroll Type : Permanent