Learning Routes - Search Engine Optimization Specialist (6-9 Yrs) Gurgaon/Gurugram/Delhi NCR (Online/Digital Marketing)

Kindly find the Job Description. About Learning Routes :Learning Routes is one of the leading education services startups catering to the needs of working professionals by offering them varied choices in management and technology programs from reputed institutes/universities/colleges for pursuing the course online.As Learning Routes, we are here to administer a flawless curriculum to the ones who are aspired to pursue their post graduate, diploma or certification programs from premium management universities. Reaching out to an individual, making the process user-friendly, having cutting edge innovations and giving a beneficial network of experts are just the bases of what we grant!Industry : Education Sales IndustryEducation : Graduation/Post GraduationWork Experience : 6 years Job Type : Full TimeDepartment/Functional Area of the Job : Digital MarketingKey Responsibilities :High-Quality Backlink Strategy & Acquisition :- Develop and execute comprehensive backlink acquisition strategies to enhance domain authority and organic search rankings.- Identify and secure high-authority, relevant backlinks through outreach, relationship building, and content collaboration.- Perform competitive backlink analysis and implement techniques to close link gaps.Content Strategy & Optimization :- Collaborate with content teams to create and optimize high-quality, SEO-friendly content that aligns with business goals.- Create a monthly content strategy that aligns with the organization s goals for website and guest posts.- Conduct thorough keyword research to inform content creation, ensuring content is optimized for both search engines and user experience.- Ensure all content adheres to SEO best practices, including the use of appropriate meta tags, headers, internal linking, and multimedia optimization.Technical SEO :- Conduct in-depth SEO audits to identify and resolve technical SEO issues such as site speed, crawlability, mobile-friendliness, and indexation.- Implement technical SEO improvements, including structured data, canonical tags, and XML sitemaps.SEO Performance Tracking & Reporting :- Monitor and analyze website performance using tools like Google Analytics, Search Console, As, and SEMRush.- Provide regular reports on key SEO metrics, including organic traffic, keyword rankings, backlink profiles, and conversions.- Use data-driven insights to adjust strategies and continuously improve SEO results.Competitor Analysis & Market Research :- Perform detailed competitor analysis to identify opportunities and stay ahead in search rankings.- Stay updated on industry trends, algorithm changes, and SEO innovations to keep strategies current and effective.Requirements :- 6 years of proven experience in SEO, with a focus on backlink strategy, content optimization, and technical SEO.- Demonstrated success in acquiring high-quality backlinks and improving domain authority.- Expertise in developing and executing SEO content strategies that drive organic growth.- Strong knowledge of SEO tools such as Google Analytics, Search Console, As, SEMRush, Moz, and Screaming Frog.- Proficient in technical SEO aspects, including site audits, page speed optimization, and mobile-first SEO practices.- Excellent communication and collaboration skills to work effectively with content creators, developers, and marketing teams.- Analytical mindset with the ability to interpret data and make informed decisions to improve SEO performance.Preferred Qualifications :- Experience with advanced SEO tactics, including schema markup, E-A-T optimization, and Core Web Vitals.- Proficiency in project management and overseeing large-scale SEO projects.- Knowledge of international SEO and multilingual SEO strategies.Kindly find Company website link below and few social media plat form :Company s website : https://www.learningroutes.in/Instagram I d- I d- Profile- order to know more about Education Sales Industry we would like you to do some research on : (ref:updazz.com)

Payroll Type : Permanent