Deputy Manager - App Marketing (2-18 Yrs) Chennai (Online/Digital Marketing)

Qualifications Post GraduateExperience- 2-6 years of overall experience in digital marketing with 4-5 experience in app marketing with a solid foundation. Have demonstrated familiarity with industry trends, challenges, and best practices.- Experience with tools like Google Analytics, Firebase, etc. to analyse user behaviour, track KPIs, and optimize app performance.- Experience in using MMPs for tracking app installs, attribution, user engagement, etc.Functional Competencies- Strong analytical skills and proficiency in using marketing tools.- Exposure to customer data platforms, marketing automation tools for email, SMS,WhatsApp, push notification campaigns- Demonstrated expertise in mobile app advertising- Proficient in media strategy, optimizing media budgets and experience in campaign execution and placements.- Having strong data analysis capabilities and effectiveness at using analytics for informed decision-making.Behavioural Competencies- Excellent communication and collaboration skills for working with cross-functional teams, stakeholders, and agencies.- Staying updated about app trends, emerging technologies, and user preferences.- Leading and motivating teams to execute campaigns successfully (ref:updazz.com)

Payroll Type : Permanent