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Manager - Search Engine Optimization - Healthcare (5-10 Yrs) Anywhere In India/Multiple Locations (Online/Digital Marketing)

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by Updazz.com
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Job Specifications
Employment Type Full time jobs
Minimum Experience 1 yr
Job Description
- Opportunity within a company with a solid track record of performance- Fantastic work culture- Opportunity to make a positive impactOur client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover.The Job :Role Objectives :This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile s retail & corporate dental cover. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.Key Performance Indicators :Organic Traffic Growth : - Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs.- Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.Keyword Rankings : - Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.Click-Through Rate (CTR) : - Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.Backlink Profile : - Improve the quality and quantity of inbound links pointing to Smile s website, enhancing domain authority and trustworthiness in search engines eyes.Technical SEO Health : - Maintain & optimise on-page SEO performance by leading initiatives targeting site speed, site structure, internal linking, mobile-friendliness, & other factors improving crawlability.- Conduct regular SEO audits and assessments of Smile s website, identifying technical issues, optimization opportunities, and areas for improvement.Content Engagement : - Increase engagement metrics, such as time on page, bounce rate, and pages per session, which indicate the relevance and quality of website content to visitors.Local SEO Performance : - Enhance local search visibility for Smile s retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.AI-Driven Optimisation : - Research and implement AI-driven and programmatic optimisation techniques to improve SEO performance metrics. Ideal Candidate :Requirements :- This Full-time Role will only suit someone who also meets the following requirements:- Minimum 5 years experience in a similar role- Bachelor s degree in marketing, digital media, computer science, or a related field. Advanced certifications in SEO are preferred, while certifications in AI technologies will be advantageous.- Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, and As.- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.- Passion for digital marketing, technology, and healthcare innovation.- Experience leveraging AI technologies, machine learning algorithms, and predictive analytics to optimise SEO performance. (ref:updazz.com)

Payroll Type : Permanent
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About Employer
Updazz.com (Registered since July-2017)
SNAPHUNT PTE LTD
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