Marketing & Communications Specialist (3-5 Yrs) Delhi ()

Key Responsibilities :1. Marketing Strategy Development (20%) - Develop and implement comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement.
-Set and track marketing goals and KPIs to measure effectiveness and ROI.2. Digital Marketing and Social Media Management (25%) - Plan, execute, and manage digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing).
-Oversee social media channels, including content creation, scheduling, and engagement strategies.
-Analyze digital marketing performance and optimize campaigns based on data and insights.3. Campaign Management and Product Awareness (20%) - Develop and manage multi-channel marketing campaigns to enhance product visibility and drive traffic.
-Create and implement initiatives to increase product awareness and attract potential customers.
-Collaborate with the creative team to develop compelling marketing materials and content.4. Communications Planning and Execution (15%) - Develop and manage internal and external communications strategies, including press releases, company announcements, and media relations.
-Craft and edit engaging content for various communication channels, including websites, newsletters, and social media.5. Brand Management (10%) - Ensure consistent brand messaging and positioning across all marketing and communications materials.
-Develop and maintain brand guidelines and ensure adherence across the organization.6. Pitch Deck and Presentation Creation (5%) - Create impactful pitch decks and presentations for stakeholders, clients, and potential investors.
-Collaborate with internal teams to gather information and design presentations that effectively communicate key messages.7. Market Research and Analysis (5%) - Conduct market research to identify opportunities, customer needs, and emerging trends.
-Analyze data and report on marketing performance, customer behavior, and campaign outcomes.8. Event Management and Marketing Initiatives (5%) - Plan and coordinate company events, webinars. Sign up and attend the conferences, trade shows to promote products and enhance brand visibility.
-Manage event logistics, including budgeting, vendor coordination, and post-event evaluation.Skills and Qualifications:- Proven experience in marketing and communications, with a strong focus on digital marketing and social media management.- Demonstrated ability to create effective marketing campaigns and drive product awareness.- Excellent written and verbal communication skills, with experience in crafting pitch decks and presentations.- Strong knowledge of digital marketing tools, social media platforms, and content creation.- Analytical skills with experience in using marketing analytics tools to measure and optimize performance.- Ability to manage multiple projects simultaneously and work effectively under tight deadlines.- Proficiency in marketing software and tools (e.g., CRM systems, email marketing platforms, analytics tools).- Bachelor s degree in Marketing, Communications, Business, or related field; advanced degree preferred.- 3-5 years of experience in marketing and communications roles, with a proven track record of successful campaigns and strategic initiatives. (ref:updazz.com)

Payroll Type : Permanent