Head - Marketing - D2C Vertical - FMCG (4-9 Yrs) Chennai (Marketing/PR/Advertising)

Key Responsibilities:1. Marketing Strategy Development : - Develop and implement comprehensive marketing strategies for the Cookd brand across various sales channels, including direct-to-consumer (D2C), quick commerce, and retail.2. Market Expansion : - Strategize and execute plans for expanding into other South Indian states, including Andhra Pradesh (AP), Telangana (TL), Kerala (KL), Karnataka (KA), and Maharashtra (MH).3. Budget Management : - Manage and optimize the marketing budgets of the company to ensure efficient allocation of resources.4. Team Leadership : - Hire, train, and manage a high-performing marketing team.5. Leveraging Community and Social Media : - Utilize Cookd s strong community of followers and social media presence to enhance marketing efficiency and effectiveness.6. Revenue Targets : - Contribute to achieving the company s revenue targets across all sales channels through effective marketing strategies.7. Brand Awareness : - Strategize and execute impactful marketing campaigns to build brand awareness and presence across various markets. Qualifications :- Proven experience in developing and executing successful marketing strategies.- Strong understanding of D2C, quick commerce, and retail marketing.- Experience in market expansion, particularly in South India.- Proficiency in managing marketing budgets and demonstrating ROI on marketing spend.- Leadership experience, with a track record of building and managing high-performing teams.- Expertise in leveraging social media and community engagement for marketing purposes.- Strong analytical skills to measure and optimize marketing performance.- Excellent communication and interpersonal skills. Desired Skills :- Innovative thinking and ability to develop creative marketing solutions.- Strong project management skills with the ability to manage multiple initiatives simultaneously.- Data-driven mindset with a focus on achieving measurable results.- Ability to work in a fast-paced, dynamic environment. Additional Information :- Campaign Insight :- The recent marketing campaign resulted in over 2000 organic orders in 3 days, the highest in the company s history.
-The successful candidate must understand and effectively utilize the company s community of followers to drive similar or better results.- Importance of Community : Cookd s most significant strength lies in its community of followers. The new Head of Marketing should leverage this community effectively to enhance marketing efforts. (ref:updazz.com)

Payroll Type : Permanent