Lotus Herbals - Senior Marketing Executive (3-8 Yrs) Delhi NCR (Online/Digital Marketing)

1. Content Creation : - Develop engaging and compelling content for various marketing channels including website, social media, email campaigns, and digital advertisements.
-Collaborate with the creative team to ensure brand consistency and alignment with marketing objectives.
-Conduct research to stay updated on industry trends and competitor activities to inform content strategy. 2. PR and Media Relations: - Cultivate and maintain relationships with key media contacts to secure press coverage and editorial placements.
-Draft press releases, media pitches, and other communications materials to generate brand awareness and enhance brand reputation.
-Coordinate media events, product launches, and press tours to maximize media exposure. 3. Retail Marketing - Need Base: - Develop and implement retail marketing strategies to drive foot traffic and sales in retail stores, including visual merchandising (VM) initiatives and mall marketing activations.
-Collaborate with retail partners to execute co-branded marketing initiatives and promotions.
-Analyze retail sales data and consumer insights to identify opportunities for growth and optimization. 4. Digital Platforms :- Create content tailored for digital platforms such as social media, website, and email campaigns to engage with our target audience effectively. (ref:updazz.com)

Payroll Type : Permanent