Felisha Cosmetics - Executive - New Product Development (1-3 Yrs) Mumbai (Marketing/PR/Advertising)

Executive - New Product Development - Skincare, Haircare, Color CosmeticsLocation - Goregaon, MumbaiWork Schedule - Mon to Sat; 10am to 06.30pmJob Overview - - Drive the execution of all product lifecycle processes including product research, market research, competitive analysis, planning, vendor search and cordination, positioning, roadmap development, requirements development, and product launch.- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI- Conduct both primary and secondary market research (online and offline)- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans- Collaborate closely with production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization- Develop product positioning and messaging that differentiates or brand and its features across primary market segments- Prepare monthly budget and spends- Co-ordinate with agency for deadlines, brainstrom ideas, proof/copy check creatives- Communicate with new as well as existing industry professionals and influencers via digital media to create a strong network and maintain relations (ref:updazz.com)

Payroll Type : Permanent