BHIVE - Senior Social Media Executive (5-7 Yrs) Bangalore (Online/Digital Marketing)

Overview : We are seeking a highly motivated and experienced Senior Social Media Executive to join our dynamic marketing team. The ideal candidate will have a deep understanding of social media platforms, trends, and analytics. This role requires a strategic thinker who can drive engagement, brand awareness, and growth through innovative social media strategies and content.Key deliverables :Strategy Development : - Develop and implement comprehensive social media strategies aligned with overall marketing objectives.
-Stay updated on the latest social media trends, tools, and best practices to enhance the company s social media presence. Content Creation & Management : - Create, curate, and manage engaging and high-quality content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube).
-Plan and execute social media campaigns, including promotions, contests, and sponsored content. Community Engagement : - Monitor social media channels for industry trends, competitor activities, and audience engagement.
-Respond to comments, messages, and mentions in a timely and professional manner to foster a positive community and enhance customer relationships. Analytics & Reporting : - Track and analyze social media performance metrics to measure the success of campaigns and strategies.
-Prepare regular reports on social media activities, including insights and recommendations for improvement.Collaboration : - Work closely with the marketing, content, and design teams to ensure brand consistency and effective communication.
-Collaborate with influencers and industry professionals to amplify the brand s reach and credibility. Paid Social Media Advertising : - Plan, execute, and optimize paid social media campaigns to drive traffic, engagement, and conversions.
-Monitor budget and spend to ensure cost-effective advertising strategies. Minimum qualifications and Experience : - Bachelor s degree in Marketing, Communications, or a related field.- 5-7 years of proven experience in social media management, preferably in a senior or leadership role.- In-depth knowledge of various social media platforms, their respective demographics, and how to use each to effectively communicate to different audiences.- Strong understanding of social media analytics tools and the ability to interpret data to drive strategic decisions.- Excellent communication, writing, and creative skills.- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and graphic design software (e.g., Adobe Creative Suite, Canva) is a plus.- Experience with paid social media advertising, including setting up, optimizing, and reporting on ad campaigns. (ref:updazz.com)

Payroll Type : Permanent