Lead - Video Content (7-10 Yrs) Pune (Content/Design)

Role & Responsibilities Video-led Content Strategy :- Build the video-led digital strategy to meet business objectives like increase in views, leads, product awareness and CTR - Develop a video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)Production :- Work on building the video strategy which aligns with the company s objectives and goals- Lead the video production process from concept to final edit, ensuring high-quality output that aligns with the company s brand and objectives - Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for the desired creative output- Actively drive scripting, storyboarding, and delivery of engaging videos- Create the monthly production pipeline, review and edit every piece of video content that is produced- Explore AI-based and production automation tools to help create communication stimuli at - scale- Increase CTR, Views and other critical metrics for all video production- Manage the monthly production flow and maintain data sheets to enable ease of trackingProject Management :- Manage our agency and partner ecosystem (of videographers, editors, and other production staff) to support high-scale video production and provide guidance and feedback to ensure the highest standards of video quality- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.- Plan and manage video production schedules, ensuring timely delivery of projects within budget- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms- Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement- Coordinate with the content team to integrate video content on the platforms- Maintain an archive of video assets and ensure proper documentation and tagging.Capabilities :- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort- Work with technology teams to explore Gen AI tools to deliver output at scale and speed- Identifying opportunities for new formats and keeping up with trends in the video content space- Customer obsession and governance- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience- Zero tolerance for content and communication errors- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice- Create checks and balances in the system so that all customer-facing content is first time right, every time.Performance tracking :- Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.- Gauge efficacy of video content produced, and drive changes wherever needed- Provide regular reports and presentations on video performance, identifying trends, insights, and areas for improvementIdeal Candidate Qualifications :- Masters degree in Communications, Digital Marketing, Advertising or a related field- Proven experience as a creative/content writer or film production or in a similar role, preferably with exposure to AI-driven content creation.Work Experience :- 7-10 years of relevant experience in the space of marketing /advertising, film production, video production, or experience in Digital Marketing with a focus on video content, will be an advantage.Skills :- Proven track record of creating high-quality video content and managing video production teams- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication- Hands-on experience of copywriting, editing, and creating communication- Ability to handle complex briefs and ideate out of the box- Strong understanding of digital marketing principles and video SEO best practices- Deep customer focus by understanding customer behaviour and analysing data & real-world experiences- Detailed orientation & very structured thinking, think of customers entire journey and experience- Strong communication and collaboration skills to effectively work with diverse teams- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)Perks, Benefits and Work Culture :Our people define our passion and our audacious, incredibly rewarding achi...

Payroll Type : Permanent