Upar Hotels - Search Engine Optimization Professional/Manager (3-5 Yrs) Chennai (Online/Digital Marketing)

Primary Responsibilities :- Performance Marketing: Solid understanding of performance marketing, conversion, and online customer acquisition.- Technical SEO: Perform website audits, identify optimization opportunities, and address technical issues to boost search engine crawling and indexing.- Keyword Research: Conduct in-depth keyword research using to uncover relevant and high-value search terms for the hospitality sector.- Content Optimization: Make on-page optimization recommendations, write social & SEO-friendly content, and collaborate with teams to ensure alignment with target keywords while providing value to the visitors.- Link Building: Implement ethical link-building strategies through outreach, content promotion, and partnerships that build authority and improve search rankings.- Analytics & Reporting: In-depth experience with website analytics tools and monitor search performance using platforms like Google Analytics and Search Console, analyze data, generate reports and insights to inform SEO initiatives and track progress.- Staying Updated: Keep abreast of the dynamic search engine algorithms and SEO best practices, adapt approaches and strategies as needed. (ref:updazz.com)

Payroll Type : Permanent