Crazibrain Solutions - Executive - Marketing & Lead Generation (1-5 Yrs) Noida (Marketing/PR/Advertising)

Crazibrain is seeking a results-driven B2B Marketing Executive to lead and execute marketing outreach campaigns, generate high-quality leads, manage LinkedIn marketing initiatives, and establish a strong PR presence. The ideal candidate will have experience in B2B marketing, a creative mindset, and a strategic approach to building relationships with potential clients and partners.Key Responsibilities :1. Marketing Outreach Campaigns :- Develop and execute multi-channel marketing campaigns targeting potential clients in the IT services domain.- Identify and segment the target audience to ensure campaign relevance and effectiveness.- Optimize outreach strategies using tools like email marketing, cold calling, and webinars.2. Lead Generation :- Research and build a robust pipeline of potential clients through online and offline sources.- Qualify leads and pass them to the sales team with actionable insights.- Track lead performance and conversion rates, reporting campaign effectiveness.3. LinkedIn Marketing :- Plan and execute LinkedIn marketing strategies to build brand visibility and generate leads.- Create engaging posts, articles, and multimedia content tailored to IT services audiences.- Leverage LinkedIn Sales Navigator for targeted outreach and lead engagement.- Monitor and analyze LinkedIn analytics to refine strategies and improve ROI.4. Public Relations (PR) :- Build and maintain media relationships to enhance the company s visibility in the IT industry.- Draft press releases, articles, and case studies to highlight success stories and industry expertise.- Represent the company at industry events, conferences, and forums to build the brand reputation.5. Analytics and Reporting :- Use marketing analytics tools to measure campaign performance and ROI.- Provide detailed reports and insights to management, identifying trends and improvement opportunities.- Stay updated with industry trends and competitor activities to refine marketing strategies. (ref:updazz.com)

Payroll Type : Permanent