Marketing Automation Specialist (3-5 Yrs) Kolkata (Online/Digital Marketing)

Responsibilities :- Collaborate with Marketing, Sales, and Business Operations teams to execute campaigns, including identifying target segments and creating campaign assets such as emails, landing pages, forms, etc.- Develop and maintain cross-channel marketing automation campaigns for events, subscriptions, ABMs, etc.- Find, Identify and exact prospects from various industries and manage them within the CRM.- Work with events, performance marketing, product marketing, and customer success teams to understand campaign requirements and deploy them according to a marketing calendar.- Maintain customer and prospect segmentation, recommending appropriate targets, ensuring optimal communication frequency, and managing email responses.- Utilize dynamic content and tokens for personalized campaigns within Zoho.- Document and implement scalable marketing automation processes, ensuring customer data privacy.- Prioritize tasks, identify trends, and manage escalations with clear status updates and stakeholder communication.- Maintain data hygiene and field management across systems and integrations.- Develop and execute strategies for lead generation, nurturing, and conversion.- Monitor and analyze campaign performance, providing optimization insights and recommendations.- Manage the marketing automation platform, including user administration, data management, and system maintenance.- Stay current with industry trends and best practices in marketing automation and email marketing.Requirements :- Minimum of 3 years of marketing automation experience, preferably with Zoho Marketing Automation.- Excellent copywriting skills, capable of creating engaging emails.- A proactive learner who stays updated with the latest tools, techniques, and trends.- Strong understanding of email marketing best practices.- Familiarity with CRM systems and their integration with marketing automation platforms.- Proficiency in creating and managing marketing automation workflows, lead scoring models, and email campaigns.- Knowledge of reporting and analytics tools to measure campaign performance. (ref:updazz.com)

Payroll Type : Permanent