Search Engine Optimization Role (2-4 Yrs) Noida/Delhi (Online/Digital Marketing)

You will be responsible for developing and implementing effective search engine optimization (SEO) strategies to increase the company s online visibility and drive organic traffic to our website. The ideal candidate has a deep understanding of SEO best practices, strong analytical skills, and a proven track record of successful SEO campaigns.Key Responsibilities :Strategy Development :- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.- Conduct keyword research to identify high-potential keywords and phrases.- Analyze competitors and industry trends to inform SEO strategy.- The ideal candidate should have experience in client-side operations and client-facing rolesOn-Page Optimization :- Optimize website content, meta tags, headers, and URLs for target keywords.- Ensure website structure and navigation are SEO-friendly.- Implement and monitor on-page SEO improvements.- Strong knowledge of SEO for eCommerce and WooCommerce websites.Technical SEO :- Conduct technical SEO audits and identify areas for improvement.- Collaborate with web developers to ensure SEO best practices are implemented on the website.- Monitor and resolve issues related to website indexing, crawlability, and site speed.Content Strategy :- Work closely with content creators to develop SEO-optimized content.- The candidate should know the pillar-cluster content strategy and E.E.A.T- Ensure content is aligned with SEO strategies and objectives.Link Building- Develop and execute effective link-building strategies.- Identify and engage with relevant industry influencers and websites for backlink opportunities.- Monitor and analyze backlink profiles to ensure quality and relevance.Performance Analysis- Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, As, Screaming Frog) to track and report on SEO performance.- Analyze data to measure the effectiveness of SEO strategies and campaigns.- Provide regular reports and insights weekly to the Client.Stay Updated :- Stay informed about the latest SEO trends, algorithm updates, and best practices.- Continuously test and refine SEO strategies based on industry developments.Qualifications :- Bachelor s degree in marketing, Business, IT, or a related field.- Minimum of 2-4 years of experience in SEO with a proven track record of successful SEO campaigns.- Proficiency in SEO tools such as Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, As, Moz, etc.- Strong understanding of search engine algorithms and ranking factors.- Excellent analytical, organizational, and project management skills.- Strong written and verbal communication skills.- Ability to work independently and as part of a team.- Experience with HTML, CSS, and JavaScript is a plus. (ref:updazz.com)

Payroll Type : Permanent