FAE Bikes - Manager - Social Media Marketing - Content & Brand Development (1-2 Yrs) Bangalore (Online/Digital Marketing)

About the Company :At FAE Bikes, we are building the largest fleet of electric scooters for last-mile logistics in India. Established in 2016, Founded by Dheeraj Reddy- IIT Kharagpur and Nigam Krishna- IIT Madras,are pioneers in the electric mobility industry, providing comprehensive solutions as a service. As the longest-standing participant in the EV Fleet segment, we bring extensive experience and expertise to the market. We have helped 30 logistics and e-commerce companies in India in the transition from ICE vehicles to electric vehicles. Our riders have covered more than 50 million km in 2 years. We are present in Bangalore and Hyderabad with 2000 EVs, and 50 trained technicians. Our esteemed clients are Zomato, Blinkit, Zepto, BB, Zolo, The Organic World, Laundrokart, Loadshare, Swiggy, Spin cycle, and many more.We offer high-performance, high-speed, and low-speed scooters with a high load- carrying capacity based on business requirements. We provide exceptional service and maintenance with the lowest TAT. With our mobility solutions, you can efficiently run logistics operations and save 46% on costs.Job Summary :We are looking for a creative and strategic Social Media Marketing Manager with a strong focus on content creation and brand development for FAE Bikes. The ideal candidate will be passionate about building a cohesive brand identity across social media platforms, crafting compelling content, and engaging with our audience to foster brand loyalty and growth.Key Responsibilities :Content Strategy and Creation :- Develop and execute a content strategy that aligns with the brand s overall goals and objectives.- Create, curate, and manage engaging content (text, images, video) tailored to various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).Brand Development :- Strengthen the brand s presence and identity across all social media platforms.- Collaborate with the design and marketing teams to ensure brand consistency across all digital and offline channels.Audience Engagement and Growth :- Engage with the online community, responding to comments and messages in a timely and professional manner.- Foster relationships with followers, influencers, and other stakeholders to build a loyal brand community.- Implement strategies to grow the brand s social media following and increase engagement rates.Campaign Management :- Plan, execute, and optimize social media campaigns to support brand initiatives, product launches, and other marketing efforts.- Collaborate with the marketing team to integrate social media campaigns with broader marketing strategies.Analytics and Reporting :- Monitor, analyze, and report on social media performance metrics.- Use data-driven insights to refine content strategies and improve overall social media performance.- Present weekly performance reports to senior management, highlighting key metrics and areas for improvement.Trend Monitoring : - Stay updated with the latest social media trends, tools, and best practices.- Identify opportunities to leverage new features and platforms to enhance brand visibility and engagement.Requirements :- Bachelor s degree in Marketing, Communications, Journalism, or a related field.- Proven experience as a Social Media Manager or similar role with a strong focus on content creation and brand development.Skills :- Exceptional writing skills with a keen eye for detail.- Strong visual storytelling abilities with experience in graphic design and video production.- Proficiency in social media management tools and analytics tools (e.g., Google Analytics, Facebook Insights).- Deep understanding of social media platforms, trends, and best practices.- Strong organizational and project management skills.Attributes :- Creative thinker with a passion for content and brand storytelling.- Self-motivated, proactive, and able to work independently and as part of a team.- Strong interpersonal skills with the ability to engage and build relationships with diverse audiences.Annual Salary : 5Lkh-6LkhApplication Process :Interested candidates should submit their resume, a cover letter detailing their experience and qualifications, and a portfolio showcasing examples of their content creation and brand development work. (ref:updazz.com)

Payroll Type : Permanent