Senior Executive - Digital Marketing (7-10 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Responsibilities Include :- Assisting in the formulation of strategies to build a lasting digital connection with consumers- Launching optimized online advertisements to increase company and brand awareness- Planning digital marketing campaigns, including web, SEO/ SEM, email, social media and display advertising- Maintaining our social media presence across all digital channels- Measuring and reporting on the performance of all digital marketing campaignsJob brief : - As a Senior Digital Marketing Executive, you should have in-depth marketing experience and a passion for digital technologies. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels.- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.- Digital Marketing Specialist is part of the marketing team, will work with regional marketing to launch campaigns on time, on budget with strict adherence to KPIs- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.Responsibilities : - Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency- Develop specific campaigns to create and maintain high levels of customer interaction- Manage and improve online content, considering SEO and Google Analytics- Plan and execute all digital marketing, including SEO/ SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Maintain a cohesive strategy across all platforms to increase our brand awareness- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)- Prepare online newsletters and promotional emails and organize their distribution through various channels- Collaborate with designers to improve user experience- Provide creative ideas for content marketing and update website- Research how emerging social networks and features can benefit our company- Maintain a cohesive strategy across all platforms to increase our brand awareness- Demonstrate UTM tracking- Identify habits of our online customers and suggest ways to reach a broader audienceAdditional Information : Responsibilities Include :- Assisting in the formulation of strategies to build a lasting digital connection with consumers- Launching optimized online advertisements to increase company and brand awareness- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising- Maintaining our social media presence across all digital channels- Measuring and reporting on the performance of all digital marketing campaignsRequirements : - BS/MS degree in Marketing or a related field- Proven working experience in digital marketing- Demonstrable experience in designing and implementing successful digital marketing campaigns- Demonstrate online marketing tools and best practices- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Experience in optimizing landing pages- Experience with A/B and multivariate experiments- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)- Working knowledge of ad serving tools- Experience in setting up and optimizing Google Adwords campaigns- Working knowledge of HTML, CSS, and JavaScript development and constraints- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurementRequired Qualification : - Graduation - Any Graduate- In Other - Not Required Per/CGPA- Note: BS/MS degree in Marketing or a related field- Preferred Age Group- All AgePreferred Gender : All (ref:updazz.com)

Payroll Type : Permanent