Zevo360 - Manager - Marketing (4-6 Yrs) Indore/MP (Online/Digital Marketing)

About Zevo360 Technologies : Zevo360 Technologies, founded by Aman Dasot, is a purpose-driven company committed to improving the lives of women and families through technology. We leverage curated content and innovative resources to empower users, fostering creativity and impact-driven growth in a collaborative work environment.About the Role : The Marketing Manager will oversee the development and execution of both Digital and BTL (Below-the-Line) marketing strategies, aimed at driving brand visibility, customer acquisition, and revenue growth. This role combines strategic planning, team leadership, and a focus on measurable results to maintain a strong brand presence across both online and offline channels.Key Responsibilities :Strategic Planning :- Develop comprehensive digital and BTL marketing strategies aligned with business goals.- Lead Go-to-Market (GTM) strategies for new products and services in collaboration with the CEO.Digital Marketing Execution :- Implement multi-channel digital campaigns across SEO, SEM, social media, content marketing, and email marketing.- Optimise user experience (UX) and user interface (UI) of digital assets for better engagement and conversion.- Manage the organisation s online presence, including the website, blog, and social media accounts.BTL Marketing Execution :- Craft and execute BTL strategies for events, trade shows, and public relations to complement overall marketing goals.Content Marketing & SEO :- Lead content marketing initiatives, ensuring content creation, distribution, and promotion.- Implement SEO strategies to improve organic rankings through keyword research and on/off-page tactics.Lead Generation & Customer Acquisition :- Develop lead generation strategies that drive qualified leads and optimise conversion rates.- Monitor and analyse key performance indicators (KPIs) to track lead generation efforts.Brand Development & Reputation Management :- Strengthen brand identity and positioning through cohesive messaging and public relations.- Monitor online reviews, social media, and customer feedback to maintain brand reputation.Data Analysis & Performance Tracking :- Use digital analytics tools to assess traffic, conversions, and campaign performance.- Report on ROI and adjust strategies based on insights for continuous improvement.Agency & Vendor Collaboration :- Work with creative agencies and external vendors to develop and execute marketing campaigns.- Ensure branding consistency across all marketing channels and touchpoints.Budget & Resource Management :- Manage the marketing budget, optimising resource allocation for maximum ROI.Team Leadership :- Lead a marketing team, providing mentorship, guidance, and performance evaluations.- Foster a collaborative, high-performance culture focused on achieving measurable results.Cross-functional Collaboration :- Align marketing strategies with sales, product, and other teams to meet business objectives.- Maintain relationships with key stakeholders and partners for co-marketing initiatives.Market Research & Competitive Analysis :- Conduct research to inform marketing strategies and identify growth opportunities.Attributes :- Strategic Thinker : Ability to align marketing with business objectives.- Leadership : Strong skills in leading and mentoring a team.- Analytical Mindset : Proficient in data-driven decision-making.- Creativity & Innovation : Ability to develop engaging, unique campaigns.- Tech-Savvy : Expertise in digital marketing tools and technologies.- Customer-Centric : Deep understanding of target audiences and customer behaviors.- Results-Oriented : Focused on achieving and optimizing measurable outcomes.- Strong Communication : Clear, effective communication across stakeholders and teams.Qualifications & Experience :- Education : Bachelor s degree in Marketing, Business Administration, or related field; MBA preferred.- Experience : 4-6 years in marketing (preferably in a leadership role); experience in digital and traditional marketing required. (ref:updazz.com)

Payroll Type : Permanent