Star Health - Search Engine Optimization Role (12-16 Yrs) Chennai (Online/Digital Marketing)

Search Engine Optimization RoleResponsibilities :- Execute tests, collect and analyze data and results, and identify trends and insights- Track, report, and analyze website analytics- Staying on budget, estimating monthly costs and reconciling discrepancies on the SEO campaigns- Optimize copy and landing pages for search engine- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Requirements and skills :- Proven SEO experience- Should have handled larger websites & reports- In-depth experience with website analytics tools- Experience with A/B and multivariate experiments- Working knowledge of HTML, CSS- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO (ref:updazz.com)

Payroll Type : Permanent