Search Engine Optimization Specialist (2-4 Yrs) Mumbai (Online/Digital Marketing)

- Experience with Google and Bing s services, including Analytics and Webmaster Tools - Experience with Google s Keyword Tool - A functional understanding of HTML and CSS - The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills - Proven success in link building and viral strategies - The ability to deploy an effective local and long-tail search strategy - A deep understanding of web and mobile strategy and how it relates to SEO - A solid grasp of how blogging, press releases, social media, and related strategies go hand in-hand with SEO - Experience in building inbound organic search traffic and improving SERPs - A background in creating reports showing web analytics data and site evaluations - An up-to-date, working knowledge of current, past, and projected trends in the SEO industry - Familiarity with the best tools - Experience in Pharma industry preferredRoles & Responsibilities : - Develop optimization strategies that increase the company s website search engine results rankings - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI - Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences - Work with editorial and marketing teams to drive SEO in content creation and content marketing - Research and implement search engine optimization recommendations - Create and execute link building strategy - Determine measurable goals that demonstrate improvement in marketing efforts - Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results Day-to-Day Duties : - Conduct page optimization for search engine marketing - Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance - Collaborate with others to manage SEO strategy and execution - Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website - Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content - Change website architecture, content, linking and other factors to improve SEO positions for target keywords (ref:updazz.com)

Payroll Type : Permanent