Junior Campaign Manager - Meta Ads (2-5 Yrs) Anywhere In India/Multiple Locations (Online/Digital Marketing)

Job Title: Junior Campaign Manager - Meta AdsLocation: Remote]Job Type: Full-timeJob Summary : We are looking for a Junior Campaign Manager with a strong background in Meta ads to join our growing team. The ideal candidate will have at least 2 years of hands-on experience working in an agency setting, specifically managing lead generation campaigns for small and medium businesses in the USA market. The candidate must have a proven track record of successful campaigns with a focus on lead generation, and the ability to create, manage, and optimize campaigns for maximum impact.Key Responsibilities :- Create, execute, and manage Meta ads campaigns that align with client goals and objectives, ensuring lead generation success.- Develop and implement strategies to generate high-quality leads for small and medium businesses in the USA.- Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize campaigns.- Conduct A/B testing on ad creatives, copy, targeting, and budget allocation to enhance campaign results.- Manage campaign budgets, pacing, and performance, ensuring campaigns remain within the allocated spend and meet lead generation targets.- Report on key KPIs, including impressions, leads, cost per lead (CPL), and return on ad spend (ROAS).- Collaborate closely with clients to understand their business objectives, develop tailored campaign strategies, and report on results.- Stay up-to-date with the latest trends in Meta advertising, lead generation tactics, and USA market specifics.- Work closely with the creative team to develop ad creatives and optimize the customer journey.- Troubleshoot campaign delivery issues and continuously optimize for better performance.- Ensure campaigns adhere to Meta s advertising policies and guidelines.Requirements :- Minimum of 2 years of hands-on experience managing Meta ads campaigns in an agency setting.- Proven experience in managing lead generation campaigns for small and medium-sized businesses (SMBs) in the USA market.- Demonstrated success with a proven track record of optimizing and driving high-performing campaigns focused on lead generation.- In-depth knowledge of Meta advertising platforms (Facebook Ads Manager, Instagram Ads, etc.) and analytics tools.- Strong analytical skills to interpret campaign data and make data-driven decisions.- Excellent communication and collaboration skills, with the ability to work effectively with both clients and internal teams.- Experience with A/B testing, audience segmentation, and bidding strategies.- Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.- Deep understanding of lead generation metrics and KPIs, including CPL and ROAS.- Experience working with creative teams to develop compelling ad creatives.Preferred Skills :- Familiarity with CRM tools and lead management systems.- Knowledge of automation and AI-based marketing tools. (ref:updazz.com)

Payroll Type : Permanent