Manager - App Merchandising/Content Marketing - FMCG (8-12 Yrs) Bangalore (Online/Digital Marketing)

Role & ResponsibilitiesUnderstand:Understand customer (shopkeeper) needs and decision-making criteria with respect to grocery categoryUnderstand Merchandising Setup of a design - tech - business needsPlan and Execute:- Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, Increase wallet share) with business teams- Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting and Driving improement- Create and own merchandising strategy - using briefs from business teams; planning of assets to deployment using team of executives.- Create and execute weekly, monthly, quarterly plans- Translate above plans into detailed and actionable activity charts with clearly defined owners and checkpoints- Timely follow up with all stakeholders to ensure on time high quality delivery (Merch Team, Business Team, Design Team)- Own quality of on app assets: 100% adherence to highest standards of on app assets. 100% Customer 1st mindsetNew Assets: Be on the lookout for newer asset types that we can have on the appFestive Stores: Plan a quarter in advance special festive storesCategory Melas: Plan a month in advance category special storesCorrective Actions: If assets aren t performing to the levels needed - please take corrective action immediately and change assets, SKUs , pricing etcTrack and report:- Track campaign performance daily and work to improve ROI with every single campaign- Across all channels (On App Assets - banners etc, PN, SMS, Whatsapp, Pamphlets Lucky Contest, coins, Quiz, Credit, Surveys, Etc,.)- Create Dashboards: With help of data science team make dashboards that would help to surface performance of merch activitiesTeam Lead:Ensure work done through a team of 4-6 TL execs.Fix:- Look for ways we can improve tech in relations to the usage of merch ingestion software to make the system faster, more intuitive and less human dependentIdeal Candidate- First Principles Problem solverSelf driven: Ability to work independently with limited support in a fast-paced, high growth environmentCommitted and High Intent: Hunger to work, deliver, and grow in a rapidly growing organization- Experimentative mindset: Ideate, try, measure, learn, document and help improve ways of working- Has work ex in ecommerce; esp in app merch teams- Good collaboration skills - great at communication and negotiation - Ability to influence a variety stakeholders without relying on positional authority- Willingness to getting your hands dirty : Learn from customers and on ground teams about their business and challenges- Strong analytical skills with advanced proficiency in Excel- Ability to drive insights from data- Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry (ref:updazz.com)

Payroll Type : Permanent