Executive - Digital Marketing - IT/Telecom (3-8 Yrs) Gurgaon/Gurugram/Delhi NCR (Online/Digital Marketing)

Responsibilities :- Develop a digital marketing strategy & program for company & products.- Plan and execute all web, SEO/SEM, database marketing, email, social media plans.- Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns.- Plan and monitor the ongoing company presence on social media (LinkedIn, IG, Twitter, Facebook, YouTube etc.)- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.- Plan, develop, & execute effective Lead generation campaigns through digital platforms.- Be actively involved in SEO efforts (keyword, image optimization etc.)- Work with the creative agency to publish Blogs.- Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking.- Provide creative ideas for content marketing and update website- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities.- Respond to customer enquiries received through any digital channels.- Review technologies and explore new developments in the digital landscape.- Work closely with cross functional teams across Product, IT, legal, regulatory to ensure DM activities occur within the ambit of processes and regulations. Qualification and Experience :- Bachelor s degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field.- Experience of minimum 3 years in the domain.- Proven experience in digital marketing in an agency, B2B IT or telecom companies.- Expert in SEO, Website management, Performance Marketing- Understanding of the principles of design for digital communications- Experience in engaging with reputed digital marketing agencies.- Expertise in Blogging.- Paid Advertising experience using FB/Google or any other platforms. Technical Skills- Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc.- Basic knowledge about HTML, Python, & R - programming is an added advantage.- Working knowledge of Microsoft Office. (ref:updazz.com)

Payroll Type : Permanent