Bijnis - Manager - Performance Marketing (2-5 Yrs) Delhi NCR (Online/Digital Marketing)

Position: Performance Marketing Manager Experience: 3 to 5 Years Location: Mohan Estate, South Delhi CTC: As per Industry Norms About bijnis- https://www.bijnis.com/ bijnis (Previously known as ShoeKonnect) was founded in the year 2015 with an entrepreneurial vision to bring a digital change in the B2B landscape of India. Now, with a team of 1500 people, bijnis is working towards transforming and digitizing the way manufacturing works in the unorganized Industries like Footwear, Apparel etc. Job Description : - As a Performance Marketing Manager, you will create, execute, and manage paid acquisition & Retention campaigns for New, Repeat & Dormant/Churn Buyers. You will be responsible for analysing data to pull insights and inform decisions across all campaigns channels to boost growth. Roles and Responsibilities :- Build and manage acquisition & retention campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
-Analyze and optimize campaign performance based on data-driven insights, user insights and strategy using quantitative analysis.
-Identify marketing performance issues and pinpoint the root cause analysis with the help of analytical tools like segment, google analytics, clevertap etc.
-Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI,operational efficiency, campaign impact, awareness, events, and strategic KPIs).
-Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
-Work with creative team to test strategies and innovation.
-Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications:- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
-In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
-Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
-Proven track record of building and scaling acquisition & retention campaigns with a strong focus on ROI.
-Outstanding presentation skills.
-Excellent written and verbal communication skills.
-Strong project management skills.
-Critical thinker and creative. Interested candidate can share resume (ref:updazz.com)

Payroll Type : Permanent