Manager - Email Marketing - IT (4-10 Yrs) Anywhere In India/Multiple Locations (Online/Digital Marketing)

We are hiring for a product-based company and they are into leading live video commerce platform.In this role, you will :- Leverage data-driven decision-making and a deep understanding of email best practices to optimize the performance of email programs.- Manage the full communication journey from contact creation to trial launch for inbound leads, identifying areas for automation and executing accordingly.- Track and report back on all campaigns, including maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging, logic, and dashboards are in place.- Optimize to business KPIs through comprehensive A/B testing in one-time sends and drip sequences.- Partner with Content, Marketing, and Product teams to execute audience-centric and ROI-driven initiatives.- Partner with the product team to build and execute go-to market communication strategies for new features and product enhancements.- Execute key operational tasks, from creative recommendations to A/B testing, QA, and deployment.If you re right for this role, you have :- 4 years of experience managing end-to-end email campaigns (including segmentation and automations) within SalesForce Marketing Cloud- 3 years of experience using SalesForce Marketing Cloud (SFMC)- Strong inquisitive & investigative skills with the ability to understand and interpret numerous key performance indicators- Skilled in email database management, especially when it comes to CRM integrations- HTML and CSS knowledge as applied to email templates an eye for design- Understanding of B2B sales cycles (ref:updazz.com)

Payroll Type : Permanent