Puretech Digital - Analyst - Search Engine Optimization (1-4 Yrs) Mumbai/Navi Mumbai (Online/Digital Marketing)

Job Overview : We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting. The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.Key Responsibilities : - Create accurate keyword lists and organize content themes effectively.- Conduct keyword research independently, with minimal guidance.- Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.- Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility. Provide source code-level recommendations for better website crawling.- Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags. Ensure error-free documents and provide on-page recommendations for SEO enhancement.- Understand client services/products and deliver detailed content requirements. Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.- Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs. Regularly refresh link details and stay updated on new content syndication platforms.- Adhere to reporting schedules and proactively report deviations. Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics. Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations.Qualifications : - Bachelor s degree- Experience 1 to 4 years- Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.- Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, As, etc.- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.- Excellent communication skills- Passion for staying updated on the latest SEO trends, tools, and techniques. (ref:updazz.com)

Payroll Type : Permanent