Head - Marketing - Recruitment/HR Services (10-15 Yrs) Chennai (Online/Digital Marketing)

- We are seeking an experienced and dynamic Head of Marketing to lead our marketing team and drive our marketing strategy. The ideal candidate will have a proven track record in the HR Tech or Career Platform industry, with a deep understanding of the market, customer needs, and the competitive landscape.
-This role requires a strategic thinker with strong leadership skills, creativity, and the ability to execute marketing campaigns that drive growth and brand recognition. Key Responsibilities : Marketing Strategy and Planning : - Develop and execute a comprehensive marketing strategy that aligns with the company s business objectives and growth targets.
-Identify market trends, customer insights, and competitive dynamics to inform marketing strategies. Team Leadership : - Lead, mentor, and inspire a high-performing marketing team.
-Foster a collaborative and innovative team environment. Brand Management : - Oversee the development and execution of brand strategy to ensure consistent messaging and positioning.
-Manage brand reputation and ensure brand consistency across all channels. Demand Generation : - Drive demand generation initiatives to attract new customers and retain existing ones.
-Oversee the development and execution of multi-channel marketing campaigns, including digital marketing, content marketing, events, and partnerships. Digital Marketing: - Lead digital marketing efforts, including SEO/SEM, social media, email marketing, and online advertising.
-Optimize digital marketing channels to maximize ROI. Content Marketing : - Oversee content strategy and development to support lead generation, thought leadership, and customer engagement.
-Ensure high-quality content that resonates with target audiences. Analytics and Reporting : - Develop and monitor key marketing metrics to measure the effectiveness of marketing initiatives.
-Provide regular reports to senior management on marketing performance and ROI. Budget Management : Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives.
-Optimize spending to maximize impact and efficiency. Qualifications : - Bachelor s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
-10 years of experience in marketing, with at least 5 years in a senior leadership role within the HR Tech or Career Platform industry.
-Must have interest to make a significant impact on the future of HR Tech/Career Platform industry.
-Proven track record of developing and executing successful marketing strategies that drive business growth.
-Strong understanding of digital marketing, demand generation, and brand management.
-Excellent leadership and team management skills.
-Strong analytical skills with the ability to interpret data and make data-driven decisions.
-Exceptional communication and interpersonal skills.
-Creative thinker with a passion for innovation and continuous improvement. (ref:updazz.com)

Payroll Type : Permanent