Woovly - Marketing Specialist (2-4 Yrs) Bangalore ()

Job Description: Marketing Specialist (Self-Serve Sales Team)Position: Marketing SpecialistLocation: Bangalore (HSR Layout)Department: Sales & RevenueJob OverviewWe are seeking a dynamic Marketing Specialist to join our self-serve sales team. In this role, you will be responsible for developing and executing marketing strategies that drive customer acquisition and engagement for our self-serve product offerings. You will work collaboratively with cross-functional teams to create compelling content and optimize the customer journey.Key ResponsibilitiesContent Creation : Develop engaging content for various channels, including blogs, social media, email campaigns, and landing pages to educate customers and promote products.Lead Generation : Design and execute lead generation campaigns to attract potential clients and convert them into sales.SEO and Analytics : Optimize website content for search engines and analyze website traffic and user behavior to inform marketing strategies.Campaign Management : Manage and monitor the performance of marketing campaigns, adjusting strategies based on data-driven insights.Collaboration : Work closely with product managers, customer success teams, and UX designers to ensure alignment on messaging and customer needs.Market Research : Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing initiatives.Customer Engagement : Develop strategies to enhance customer engagement and retention, including email marketing and targeted promotions.Qualifications- Bachelor s degree in Marketing, Business, Communications, or a related field.- 2 years of experience in marketing, preferably in a self-serve sales or SaaS environment.Skills:- Strong written and verbal communication skills.- Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, email marketing platforms).- Experience with content creation and management.- Ability to analyze data and translate findings into actionable strategies.Key Attributes:- Proactive, creative thinker with a passion for marketing and customer experience.- Strong organizational skills and attention to detail. (ref:updazz.com)

Payroll Type : Permanent