Marketing Automation Manager

Department : Commercial GBS: Omnichannel Ops, MES
Does your motivation come from challenges and working in a dynamic environment? Do you thrive in a working environment where close collaboration with key stakeholders and strategic alignment is essential? Do you have a can:do attitude with continuous improvement as one of your career objectives? Then we might have the right position for you. Apply now and join a growing team, working in an international environment.
The Position
As a Marketing Automation Manager, the key responsibilities include, building and executing multichannel/digital campaigns based on OCE:Marketing and SFMC suite of features and functionalities. Collect relevant data for campaign analysis and reporting to markets.
Stakeholder management close collaboration with relevant stakeholders to ensure efficient set:up and execution of multichannel campaigns, according to the agreed campaign touchpoint, content, and timeline. Master local data model: build data extensions and create relevant segments, perform routine database tests to manage the health of the database.
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Building and executing multichannel campaigns.
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Building and executing timely multichannel campaigns in translate sales/marketing requirements to functional marketing automation campaigns.
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Proficient in leveraging various studios and builders in SFMC platform for running marketing campaigns. Studios : Email, Web, Mobile etc. Builders : Journey, Contact, Audience, Content, etc.
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Subject matter expertise and deep hands:on understanding of SFMC 's data extension architecture, integration capabilities and automation capabilities.
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Working understanding of JavaScript/jQuery, HTML5/CSS3(Complex Email/Cloud pages Development).
Qualifications
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Bachelor 's Degree or Above preferably in Computer Engineering
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5:8 years of proven track record as a Marketing Automation specialist in a similar sized company. Experience working with Pharma would be highly preferred. Salesforce and Marketing cloud certification is a plus but not a requirement.
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Strong communication and collaboration skills (written/verbal) : should be able to translate marketing requirements into functional campaigns.
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Experience as Business Analyst is a plus.
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Data management; building data extension/segments, experience preparing data for importing/uploading and familiarity with data import tools.
About the department
The Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast:paced and dynamic department plays a crucial role in driving the success of our business.
Working at Novo Nordisk
Novo Nordisk is a leading global healthcare company with a 100:year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world, and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we 're working toward something bigger than ourselves, and it 's a collective effort. Join us Together, we go further. Together, we 're life changing.
Contact
To submit your application, please upload your CV online
Job Type: Permanent