Hotel Polo Towers Group - Manager - Marketing (5-7 Yrs) Kolkata (Online/Digital Marketing)

Duties and Responsibilities: Google AdWords Campaigns:- Develop and manage Google AdWords campaigns for all the units and cafes.- Monitor campaign performance, analyze key metrics, and make data-driven decisions to enhance campaign effectiveness. SEO Strategy:- Establish and execute SEO strategies for all units and cafes to improve organic search visibility and drive website traffic.- Conduct site audits, keyword analysis, and on-page optimization to improve search engine rankings.- Stay updated on SEO best practices and algorithm changes to ensure continuous optimization. Website Design and Execution:- Lead the design and execution of a comprehensive website for Dylan s & ML05.- Collaborate with web developers and designers to create user-friendly, visually appealing websites that reflect our brand identity and offerings.- Ensure website content is optimized for SEO and aligns with overall marketing objectives. Influencer Collaborations:- Identify and collaborate with 15 influencers each month to promote our units and cafes.- Develop influencer outreach strategies, negotiate partnerships, and oversee campaign execution.- Monitor influencer performance and engagement metrics to measure the success of collaborations. Others:- Promote awareness of brand image internally and externally.- Develop and implement comprehensive digital marketing strategies to promote the hotel & brand, and increase online visibility.- Coordination with all the agency team.- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)- Utilize digital analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms. (prepare report and strategy accordingly)Key Responsibilities:Digital Marketing:- Create and implement comprehensive digital marketing strategies that align with company objectives.- Optimize website content for search engines and manage paid search campaigns to drive targeted -traffic.- Oversee all social media platforms, ensuring brand consistency and engagement.- Monitor, analyze, and report on digital marketing performance, using data to refine strategies.E-commerce:- Manage all e-commerce marketing for the group.- Develop strategies, improve conversion rates.CRM Management:- Develop and execute CRM strategies to improve customer retention, loyalty, and lifetime value.- Ensure the CRM system is accurately capturing customer data and insights, and utilize this data to drive personalized marketing initiatives.- Develop and refine customer segments to target with tailored marketing campaigns.- Implement and manage CRM automation tools to streamline communication and marketing efforts.Email Marketing:- Design, execute, and optimize email marketing campaigns to drive engagement and conversions.- Collaborate with content and design teams to produce compelling email content that resonates with target audiences.- Conduct A/B testing to continuously improve email performance and ROI.- Ensure all email marketing activities comply with industry regulations and best practices (e.g., GDPR, CAN- SPAM).Central Data Collection:- Develop and oversee a central data collection strategy that integrates data from all digital marketing, e- commerce, CRM, and email marketing activities.- Ensure that data from various platforms (e-commerce, CRM, social media, email marketing) is integrated into a central repository for easy access and analysis.- Implement processes to ensure data accuracy, consistency, and security across all channels.- Utilize centralized data to generate comprehensive reports and actionable insights, driving strategic decisions across marketing efforts.- Work closely with IT and data teams to ensure the technology stack supports efficient data collection and integration. (ref:updazz.com)

Payroll Type : Permanent