GD Goenka Healthcare - Executive - Field Marketing (1-2 Yrs) Gurgaon/Gurugram/Bihar/Jodhpur/Rajasthan/Haryana (Marketing/PR/Advertising)

The job description of a Field Marketing Executive in the education industry involves promoting educational institutions, programs, or services by engaging directly with potential students, parents, schools, and other relevant stakeholders. Here s a comprehensive overview of their responsibilities and duties :Job Title: Field Marketing Executive (Education Industry)Responsibilities :1. Market Research: Conduct market research to identify target demographics, trends, and competition in the education sector.2. Strategic Planning: Develop and execute field marketing strategies and campaigns to increase brand awareness and student enrollment.3. School Visits: Visit schools, colleges, and educational institutions to establish partnerships, distribute promotional materials, and deliver presentations about the educational institution s offerings.4. Student Recruitment: Engage with students and parents to provide information about courses, programs, admission requirements, and scholarship opportunities.5. Promotional Events: Plan and organize promotional events, workshops, seminars, or career fairs to showcase the institution s strengths and offerings.6. Collateral Distribution: Distribute marketing materials, brochures, and application forms at targeted locations.7. Lead Generation: Identify and cultivate potential student leads, collecting contact information and preferences for follow-up.8. Follow-Up: Conduct follow-up calls, emails, or meetings with potential students or parents to address inquiries, provide additional information, and guide them through the admission process.9. Feedback Collection: Gather feedback from prospective students and parents to understand their needs, preferences, and objections.10. Networking: Build and maintain relationships with key stakeholders, including school counselors, teachers, and educational consultants.11. Data Management: Maintain accurate records of leads, interactions, and outcomes in a CRM (Customer Relationship Management) system.12. Budget Management: Manage and report on the budget allocated for field marketing activities.13. Reporting: Provide regular reports on field marketing activities, lead conversion rates, and market insights to management.14. Competitor Analysis: Monitor competitors marketing strategies and share insights to help refine the institution s approach.15. Compliance: Ensure compliance with all relevant laws, regulations, and industry standards in education marketing.16. Travel: Be prepared to travel to various locations to conduct field marketing activities.Qualifications and Skills :- Bachelor s degree in marketing, business, or a related field.- Strong communication and presentation skills.- Persuasive and convincing interpersonal skills.- Knowledge of the education industry and admission processes.- Ability to work independently and manage time effectively.- Proficiency in using CRM software and Microsoft Office applications.- Valid driver s license (if required for travel). (ref:updazz.com)

Payroll Type : Permanent