Growth/Performance Marketing Manager - ECommerce (3-15 Yrs) Mumbai (Online/Digital Marketing)

Key Responsibilities:- Strategic Planning:- Develop and execute yearly strategies to drive awareness and sales- Collaborate with Category, Marketing, and Design teams for media and promotion planning.- Campaign Management:- Set up and manage Google and Meta campaigns for various objectives, including:- Prospecting for new Outerwear categories.- Retargeting for cross-promotion and audience segmentation.- Ad Strategy Design:- Create ad strategies to maximize ROAS and achieve business objectives.- Implement campaigns focused on increasing customer lifetime value (LTV).- Data-Driven Approach:- Leverage strong analytical skills to monitor campaign performance and refine strategies.- Drive customer behavior insights to enhance engagement and shopping intent.Must Have:- MBA with 3-5 years of experience (preferably in e-commerce or apparel industries).- Hands-on experience with Google Ads and Meta Ads campaign management, including advanced tools like : Facebook Ads Manager, Google Ads Editor and Google Analytics and Tag Manager.- Knowledge of KPIs like CAC, ROAS, LTV, CTR, and conversion rates.- Awareness of emerging trends in e-commerce marketing and willingness to adopt new technologies or approaches.- Strong verbal and written communication to convey strategy and performance to stakeholders. (ref:updazz.com)

Payroll Type : Permanent