Vice President - Marketing - FinTech - IIT/IIM/BITS/ISB (12-15 Yrs) Gurgaon/Gurugram (Online/Digital Marketing)

Responsibilities will include :Function Expertise :- Lead marketing teams in a dynamic fast paced environment.- Deep functional understanding of brand building- Expert in driving product marketing campaigns with strong focus on delivery and costs- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company- Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that company offerings remain relevant and competitive.- Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.- Regularly assess budget performance and suggest course corrections to enhance results.- Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.- Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for company- Organizational leadership. Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.Problem Solving :- Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.- Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.- Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).- Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectivesInteraction :- Lead and motivate marketing team, ensuring clear communication and accountability.- Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs.- Communicate clearly and persuasively with senior leadership and other key stakeholders.- Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth.Qualifications :- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB- Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives- Deep understanding in building mass appeal brands- At least 12-15 years of brand/performance/growth marketing experience- Startup experience is highly valued but not necessarySkills, Experiences & Behaviors :- Team management experience is a must - will be handling a team of high performers- As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing s impact on top and bottom line of business- Ability to collaborate across team - Data, Product, Engineering and Business- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.- End to end ownership to deliver projects.- Organizational leadership (ref:updazz.com)

Payroll Type : Permanent