Senior Manager - Strategy

Gypsy Moth is hiring!! Designation: Senior Manager - Strategy Location:& Andheri (W) - Mumbai Experience: 1.5 years
Responsibilities

• Gather feedback from sales and analyze consumer behavior to define our company s positioning
• Craft our differentiation strategy
• Create guidelines that define our company s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they ll be working on.
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges

Requirements and skills

• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creativity
• Communication and writing skills
• Candidate should be from the creative/integrated advertising background only.

Qualification: Graduation/Master 's in the field of Marketing and Strategy from a reputed college/institute.
Interested candidates kindly share your updated resume to us
Job Profile : Senior Manager - Strategy
Industry : MBA, sales-and-marketing